Job Summary:
Our Client is seeking a highly organized and commercially minded Assistant Marketing Manager to support the execution of integrated marketing campaigns across multiple channels. This role is ideal for a hands-on marketing professional with experience in the UAE market who thrives in a fast-paced environment and enjoys managing campaign execution from concept to completion.
The successful candidate will have a strong background in coordinating multi-channel campaigns, managing agencies and vendors, analyzing performance data, and driving measurable business results. This role requires an execution-focused professional who can manage multiple priorities simultaneously while maintaining exceptional attention to detail and stakeholder management.
Key Responsibilities:
- Marketing Campaign Execution
- Plan, coordinate, and execute integrated marketing campaigns across digital, social media, CRM, delivery platforms, in-store, local store marketing (LSM), and promotional channels.
- Support the development and implementation of annual marketing calendars, seasonal campaigns, product launches, and promotional initiatives.
- Ensure campaigns are delivered on time, within budget, and in line with approved marketing objectives.
- Manage multiple concurrent campaigns while maintaining high execution standards.
- Project & Stakeholder Management
- Coordinate with internal departments, external agencies, suppliers, production partners, and operational teams to ensure seamless campaign execution.
- Develop campaign timelines, execution trackers, and project plans to monitor deliverables and deadlines.
- Manage agency relationships and ensure accountability for campaign execution, creative development, and performance delivery.
- Identify potential execution risks and proactively implement corrective actions.
- Local Store Marketing (LSM)
- Execute local store marketing activities designed to increase customer traffic and sales performance.
- Partner with operational teams to implement local promotions, community activations, and store-specific marketing initiatives.
- Conduct regular field visits to assess execution quality, promotional compliance, and brand standards.
- Monitor and evaluate the effectiveness of local marketing activities and recommend improvements.
- Digital & Customer Marketing
- Coordinate digital marketing campaigns across social media, CRM, email marketing, and customer engagement platforms.
- Support customer acquisition, retention, and loyalty initiatives through targeted marketing activities.
- Work with agencies and content partners to develop engaging marketing content and promotional materials.
- Assist in the execution of influencer and partnership campaigns when required.
- Performance Analysis & Reporting
- Track and evaluate campaign performance against established KPIs.
- Analyze sales trends, customer behavior, transaction growth, promotional redemption rates, and campaign ROI.
- Prepare regular performance reports, dashboards, presentations, and post-campaign evaluations for management review.
- Use advanced Excel functions and reporting tools to transform data into actionable insights.
- Market Intelligence
- Monitor competitor activities, consumer trends, media developments, and market opportunities.
- Analyze campaign effectiveness and identify opportunities to improve performance and customer engagement.
- Provide recommendations based on market research, customer insights, and business performance data.
- Budget & Vendor Management
- Support the management of marketing budgets and campaign expenditures.
- Coordinate with suppliers and vendors to ensure quality delivery of marketing materials and services.
- Manage purchase orders, quotations, invoices, and marketing-related documentation.
- Monitor vendor performance and maintain strong working relationships with key partners.
Requirements:
- Education
- Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
Experience- 3–5 years of marketing experience with a minimum of 2 years in the UAE market.
- Experience in FMCG, retail, hospitality, restaurant, QSR, or consumer-focused industries preferred.
- Proven track record of executing multi-channel marketing campaigns from planning through implementation.
- Experience working with external agencies, suppliers, and media partners.
Technical Skills- Advanced Microsoft Excel skills including Pivot Tables, VLOOKUP/XLOOKUP, reporting, and data analysis.
- Strong PowerPoint presentation and reporting capabilities.
- Experience analyzing campaign performance, sales data, and ROI metrics.
- Familiarity with CRM, loyalty programs, digital marketing, and delivery platform promotions is highly advantageous.
Competencies- Strong project management and organizational skills.
- Excellent stakeholder management and communication abilities.
- Ability to manage multiple projects under tight deadlines.
- Commercially focused with strong analytical and problem-solving skills.
- Proactive, detail-oriented, and execution-driven.
- Strong understanding of UAE consumer behavior, market trends, seasonal campaigns, and local marketing dynamics.
Additional Requirements- Valid UAE Driving License and own vehicle.
- Willingness to travel locally for restaurant, supplier, and field visits.
- Available to join immediately or within 30 days.
