NADIA’s client is looking for a Marketing Manager who is willing to take challenges and grow with the company. If you think you are the candidate that we are looking for, with a positive, "can do" attitude, we invite you to apply for this job in taking that next step in your career.
About our client: They started this Bakery concept in UAE in early 90’s and tirelessly expanded their retail stores all over GCC with an idea of providing five-star quality pastries, deserts and cakes at an affordable price.
The Marketing Manager is responsible for developing, implementing, monitoring and evaluating all marketing communications strategies for the outlets across GCC including advertising, promotions, public relations, e-commerce, social media and collateral with focus on driving incremental revenue in line with the overall visions and objectives of the outlets.
Reporting to General Manager and handle team of Marketing Executives, Coordinators and Graphic Designer.
Planning Marketing Strategy:
Develop and implement a strategic integrated marketing communications plan and correlation expenditure budgets annually
Regularly define and identify most effective communication channels to promote existing products and services
Develop advertising opportunities (Digital and other media)
Creating Marketing Content
Design and develop marketing material
Manage digital marketing and social media activity across the various social media platforms including the development of content and analysis of reach and conversion
Source for and promote events that will drive traffic to the outlets and grow revenue
Brand Management Awareness:
Coordinate and manage media/public interest to generate coverage and maintain awareness of the outlets
Handle and coordinate all media request, media releases, enquiries and presentations-hosting media, influencers and VIPs to drive quality media and impactful word of mouth
Keep current with marketing trends, competitive analysis, new communication techniques and digital platform, in order to explore and recommend creative ways to reaching out to target audience groups
Plan monthly promotional calendar with outlet managers generating ideas for new offerings
Evaluate and prepare reports showing the results of marketing campaigns (ROI)
Maintain effective internal communications to ensure all relevant internal departments are kept informed of marketing objectives.
Build and maintain customer database and engage regularly
Support operations team in managing guest experience on site, be visible and be part of the face and the host of the outlets
Respond to media or customer queries and complaints and host special events in conjunction with management to promote the outlets.
At least 5 years in related marketing, social media and F&B industry
UAE market knowledge preferred and has genuine interest in F&B
Strong network of connections is an asset, including media, bloggers, social influencers, and industry partners
Self-motivated, creative flair, eye for detail, up to date in life-style trends, secure on social platform
Computer proficiency, skilled in digital marketing and social media software tools
Embrace the culture of the brands
Youthful and extroverted, fun
Encouraged to establish relationships with our guest