Job Summary:
The Market Research supports business growth by conducting market research, analyzing data, coordinating with dealers, and identifying opportunities to enhance market presence across assigned regions. The role acts as a key liaison between dealers, principals, and internal stakeholders while supporting marketing, sales, and business development initiatives.
Key Responsibilities:
- Conduct market surveys and showroom visits to assess local market conditions and customer behavior.
- Design, develop, and execute market and end-user surveys.
- Research market dynamics, industry trends, and competitor activities to identify growth opportunities.
- Perform forecasting and gap analysis using statistical and quantitative methods.
- Analyze sales, operational, and market data to support strategic decision-making.
- Prepare comprehensive reports, presentations, and documentation based on research findings.
- Recommend operational and strategic improvements to enhance market presence and performance.
- Support business development initiatives through data-driven insights and market intelligence.
- Advise management and key stakeholders on market opportunities, risks, and performance trends.
- Act as a liaison between dealers and principals, managing contracts, deliveries, and coordination.
- Maintain strong relationships with dealers, clients, and vendors to ensure smooth operations.
- Meet with clients and vendors to discuss procedures, requirements, and operational matters.
- Engage with customers to build long-term relationships and resolve issues effectively.
- Coordinate marketing campaigns, dealer meetings, training sessions, and promotional events.
- Support digital marketing initiatives, including website and social media management.
- Monitor and analyze website traffic and digital performance metrics to improve outreach.
- Prepare and submit monthly reports for management and MC offices.
- Maintain accurate databases and records to ensure easy access and retrieval of information.
- Provide logistics and operational support as required.
- Perform additional tasks assigned based on evolving business needs.
Requirements:
- Bachelor’s degree (preferably in Business Administration, Marketing, Economics, or a related field).
- 1–3 years of experience in a similar role or industry.
- Proven experience in market research, data analysis, and marketing operations.
- Strong analytical, reporting, and presentation skills.
- Ability to coordinate with multiple stakeholders across regions.
- Proficiency in MS Office and familiarity with digital marketing tools is an advantage.
